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8 reasons to buy local

Document Category: Economic Viability

About Pure Catskills

Pure Catskills

Pure Catskills

Pure Catskills is a regional, buy local campaign developed by the Watershed Agricultural Council to improve the economic viability of the local community, sustain the working landscapes of the Catskills and preserve water quality in the NYC Watershed Region. Pure Catskills works to promote hundreds of farm, forest and local businesses throughout Delaware, Greene, Otsego, Schoharie, Sullivan and Ulster Counties in New York State. 

When we first began this initiative in 2004, we started with a small group of farmers in the Catskills region. Now, we represent nearly 350 diverse farm and forest-based businesses, restaurants, local artisans, other non-profit organizations, and accommodations. The brand of Pure Catskills is evolving to properly represent the diversity of its membership base and seize current market opportunities to create economic opportunity for its members. 

As we look to the future, the development of the regional food system, ongoing concerns about the environment, and consumer demand for high-quality, natural products made in the Catskills, our answer is Pure Catskills which has set itself apart by being a premium, and trusted brand for food and forest products. 

Stay Connected

Stay connected with Pure Catskills through our website purecatskills.com, Twitter, Facebook, Instagram, Youtube and Pinterest.  

It takes a community to build a strong foodshed and watershed — a Pure Catskills community.

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Micro Grant Reimbursement Program

Micro Grants

  • Purpose

    Encourage the implementation of activities that can enhance the economic viability of farm and forest businesses in the NYC Watershed. 

  • Eligibility

    Any NYC Watershed ‘farm operation’ as defined by Agriculture & Markets (AGM) CHAPTER 69, ARTICLE 25-AA, SECTION 301, Subdivision 11 meaning the land and on-farm buildings, equipment, manure processing and handling facilities, and practices which contribute to the production, preparation and marketing of crops, livestock and livestock products as a commercial enterprise, including a “commercial horse boarding operation” as defined in subdivision thirteen of this section, a “timber operation” as defined in subdivision fourteen of this section, “compost, mulch or other biomass crops” as defined in subdivision seventeen of this section and “commercial equine operation” as defined in subdivision eighteen of this section. Such farm operation may consist of one or more parcels of owned or rented land, which parcels may be contiguous or noncontiguous to each other. Preference will be given to WAC participants. 

  • Application Deadlines

    Applications will be accepted on a rolling basis, with applicant selection occurring within three months. Businesses approved for grant funding must provide proof of completion of proposed projects and all invoices for projects to WAC to be eligible for grant funding reimbursement.  

Project Details & Requirements

Application Requirement Details

  • Applications will be accepted on a rolling basis. Applicants will be notified of the approved/denied status within three months of submitting their application.  
  • Applications will be reviewed and evaluated against scoring criteria included in these instructions. A minimum score of 70 must be met. Applicants will be notified of the approved/denied status within six months.  
  • Grant applications will be awarded based on availability of program funding and merit of the proposal based upon evaluation criteria included in this application. If the applicant does not meet eligibility per Agriculture & Markets (AGM) CHAPTER 69, ARTICLE 25-AA, SECTION 301, Subdivision 11. ‘farm operation’ they will not be considered.  
  • These are reimbursable grants. Closeout packages must provide necessary documentation per each category before reimbursement is issued. All closeout packages, materials, bills and/or invoices provided as proof of completion must be submitted to WAC by the date provided in approval letter to receive reimbursement.  
  • Payment will not be issued to participants who are not in good standing with WAC.  
  • To receive the grant award, applicants must submit W9, receipts, invoices and other proper documentation following requirements described for each grant category.  
  • Applicants may apply for up to $5,000 in grant funding per fiscal year. There is a five-year grant cap award of $25,000 per applicant. Applications that exceed that amount will be reviewed by the Economic Viability Committee in special circumstances.
  • Approved applications are subject to cancellation after six months. Staff may grant extension upon request pending approval by the Economic Viability Program Manager. 

Categories

  • Training Reimbursement

    To encourage continuing education intended to enhance the economic viability profitability and sustainability of eligible applicant’s businesses by providing grant funding to help applicants offset the cost of online courses, workshops, seminars, conferences and college courses.

    i. Only training opportunities that occur after the approval date will be eligible for funding. 

    ii. An overview of the training including: web links, an agenda or syllabus, and other supporting documents must be included with the application prior to approval. 

    iii. Demonstration of projected impact the training will have on diversification, continuing education, profitability and/or sustainability of your business. 

    iv. Prior to payment the applicant must complete and submit a Training Reimbursement Closeout Package. The Closeout Package includes proof of training attendance, an invoice identifying total cost of the training, a completed W9 and a completed EV Micro Grants Application. The payment will be based on the training invoice. 

    v. To be eligible for funding the training must occur within six months of the approval date. 

  • Event/Mileage Reimbursement

    To directly support economic profitability by off-setting the cost of attending new events, fairs, farmers’ markets and/or transporting products to new markets or venues through mileage reimbursement and/or vendor fees reimbursement. Funding will be considered for applicants that demonstrate new events are assisting in the expansion of their market reach. This is a one-time offset reimbursement not intended to be used for continual attendance.

    i. WAC will reimburse applicants at the current federal mileage reimbursement rate. Google map directions should be submitted round trip.

    ii. WAC will reimburse applicants for the cost of attending an event/fair/new market located in New York State. 

    iii. Applicants must submit an application prior to travel that identifies the eligible market, event, or new venue desired to attend, the date and the distance. All mileage will be calculated using the applicant’s business address. 

    iv. Prior to payment the applicant must complete and submit an Event/Mileage Reimbursement Form provided by the Watershed Agricultural Council when accepted and receipts from event confirming attendance. The Closeout Package includes the travel starting point (the business location), destination, pictures, financial impact, a completed W9 and a completed EV Micro Grants Application. 

  • Marketing Reimbursement

    To encourage branding, advertising and communications related to the marketing of products and services provided by eligible applicants.  

    i. Eligible Marketing activities are: farm signs, product labels or packaging, logo development, webpage development, advertisement design and placement. 

    ii. Applicants must submit a project timeline and overview for completion based off cost quotes.  

    iii. All estimates of cost must be provided by qualified web links, businesses, or professionals. The cost quotes provided must reflect the amount being applied for. We ask that the applicant clearly identify why they have chosen the quote/consultant.  

    iv. Only marketing activities that occur after the application approval date are eligible for reimbursement. 

    v. If approved, applicants will not be eligible to reapply for the same marketing services. 

    vi. Prior to payment the applicant must complete and submit a Marketing Reimbursement Closeout Package. The Closeout Package includes .pdf, .eps and/or .jpg design files for logos, digital copies of advertisements, final web link, a completed W9 and a completed EV Micro Grants Application.

  • Staffing Reimbursement

    To enhance profitability, productivity and/or assist with business expansion.  

    i. Applicants must submit a business/operation overview identifying how funding for a new staffing position will support expansion, increased viability and/or productivity.  

    ii. Applicants must provide specific expansion information including list and description of new market(s) if applicable, and metrics for measuring success.  

    iii. Applicants must submit a job description as planned to be advertised to the public clearly identifying the role of the new position, how the new position will assist in operation expansion, increased profitability and/or productivity.  

    iv. Applicants must submit a timeline including pay rate (at least minimum wage), length of position(s), hours per week, and how they plan to track those hours (pay stubs and mileage will be requested for the closeout package.) We ask that you provide the process you currently have/or intend to have in place, along with the payroll service that you have/or intend to use to track the position, Only positions hired after the application approval date are eligible for reimbursement. 

    v. WAC is not responsible for the work, direction, IRS reporting, or personal conduct of the proposed staff. The applicant accepts full responsibility for the proposed staff, this position (if approved) is not an employee of WAC.  

    vi. One-time payment per business. Businesses cannot reapply to fill position if seasonal. 

    vii. Prior to payment the applicant must complete and submit a Staffing Reimbursement Closeout Package. The Closeout Package includes pay stubs, mileage if attending markets/events, a signed sheet from the employee and employer that they were paid the correct rate, metrics of increased sales, a completed W9, and a completed EV Micro Grants Application.

  • Greenhouse and/or Raised Bed Expansion Reimbursement

    Support activities related to expanding and/or starting fruit and vegetable production to increase producer viability.  

    i. Eligible activities: row cover support, winter season extension projects, small tunnel projects and operational expansion-related items. 

    ii. Applicants must submit a business/operation overview identifying how funding will support expansion, increased viability and/or productivity of operations.  

    iii. Applicants must submit a comprehensive project overview including budget and timeline for completion.  

    iv. Only projects/activities that occur after the application approval date are eligible for reimbursement. 

    v. Prior to payment the applicant must complete and submit a Greenhouse and/or Raised Bed Expansion Closeout Package. The Closeout Package will need to include all invoices related to the project, proof of payment, estimated economic impact and a completed W9.

  • Water Access Reimbursement

    Support agricultural projects and purchases related to water management that aim to help agricultural producers expand and/or initiate fruit and vegetable production. 

    i. Eligible activities: wash station support, irrigation needs, well development, and projects that relate to heavy storm events, overall rainfall and periods of drought. 

    ii. Applicants must submit a business/operation overview identifying how funding will support expansion, increased viability and/or productivity of operations. 

    iii. Applicants must submit a comprehensive project overview including budget and timeline for completion. 

    iv. Only projects/activities that occur after the application approval date are eligible for reimbursement.

    v. Prior to payment the applicant must complete and submit a Water Access Reimbursement Closeout Package. The Closeout Package will need to include all invoices related to the project, proof of payment, estimated economic impact related to the business/operation, and a completed W9.

  • Farm Structure Reimbursement

    Support structural needs as related to the development of vegetable and fruit expansion of business operation.  

    i. Eligible activities: insect and bird netting, deer fencing, cold storage, tables, bulk bins and crates necessary for transport and pest control.  

    ii. Applicants must submit a business/operation overview identifying how funding will support expansion, increased viability and/or productivity.  

    iii. Applicants must submit a comprehensive project overview including budget and timeline for completion.  

    iv. Only projects/activities that occur after the application approval date are eligible for reimbursement.  

    v. Prior to payment the applicant must complete and submit a Farm Structure Reimbursement Closeout Package. The Closeout Package will need to include all invoices related to the project, proof of payment, estimated economic impact and a completed W9. 

Micro Grant Reimbursement Program Application

Micro Grant Reimbursement Program Application

Before You Begin


General Applicant Information


Questions?

Prior to issuing payment WAC will review the Closeout Package to ensure conformity with the approved application and EV guidelines. After this review WAC will submit payment directly to the applicant in accordance with the criteria in each category. 

Review of Application and Award of Grant: All applications will be reviewed and approved by the Economic Viability Program Manager based on criteria approved in the Economic Viability Program Handbook. Download the printable PDF below.

If you need assistance completing the application or if you have any other questions please contact the Economic Viability Program by email. Thank you for your interest in our Economic Viability Micro Grants Program. 

Contact: evprogram@nycwatershed.org

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Farms & Forests in Transition

Farms & Forests in Transition

  • Purpose

    Support farm operations with property inside the NYC Watershed seeking professional services in transition, estate planning or succession planning.

  • Eligibility

    Any NYC Watershed ‘farm operation’ as defined by Agriculture & Markets (AGM) CHAPTER 69, ARTICLE 25-AA, SECTION 301, Subdivision 11 meaning the land and on-farm buildings, equipment, manure processing and handling facilities, and practices which contribute to the production, preparation and marketing of crops, livestock and livestock products as a commercial enterprise, including a “commercial horse boarding operation” as defined in subdivision thirteen of this section, a “timber operation” as defined in subdivision fourteen of this section, “compost, mulch or other biomass crops” as defined in subdivision seventeen of this section and “commercial equine operation” as defined in subdivision eighteen of this section. Such farm operation may consist of one or more parcels of owned or rented land, which parcels may be contiguous or noncontiguous to each other. Preference will be given to WAC participants.

  • Application Deadlines

    Applications will be accepted on a rolling basis, with applicant selection occurring within three months. Businesses approved for grant funding must provide proof of completion of proposed projects and all invoices for projects to WAC to be eligible for grant funding reimbursement.

Project Details & Requirements

Application Requirement Details

  • Applications will be accepted on a rolling basis. Applicants will be notified of the approved/denied status within three months of submitting their application.  
  • Grant applications will be awarded based on availability of program funding and merit of the proposal based upon evaluation criteria included in this application. If the applicant does not meet eligibility per Agriculture & Markets (AGM) CHAPTER 69, ARTICLE 25-AA, SECTION 301, Subdivision 11. ‘farm operation’ they will not be considered.  
  • Eligible applicants must submit a complete grant application including a description of need for the funding. Applicants may only apply once per fiscal year. 
  • These are reimbursable funds. Closeout packages must provide necessary documentation per each category before reimbursement is issued.
  • Payment will not be issued to participants who are not in good standing with the WAC. 
  • $5,000 cap per applicant per year.
  • Approved applications are subject to cancellation after one year. Staff may grant extensions upon request with approval by the Economic Viability Program Manager. 
  • Grant recipients agree that a copy of all materials and documents, written or otherwise, including invoices, the completed project and its contents (sensitive, private or confidential information may be redacted) will be forwarded to WAC. The applicant, qualified professional and the Economic Viability Program Manager agrees to sign the completed project/transaction/services form as part of the reimbursement closeout package.

Economic Viability Farms and Forests in Transition Reimbursement Program Application

Economic Viability Farms and Forests in Transition Reimbursement Program Application

Before You Begin


General Applicant Information


Questions?

If you need assistance completing the application or if you have any other questions please contact the Economic Viability Program by email. Thank you for your interest in our Economic Viability Micro Grants Program. 

Contact: evprogram@nycwatershed.org

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Grant Description and Application

Grant Program

The Economic Viability Program supports working landscapes in the NYC Watershed by helping farms, forests, and rural businesses remain productive and sustainable. Through a range of grant opportunities and business support services, we empower landowners and entrepreneurs to grow, adapt, and thrive while protecting water quality and preserving the region’s rural character. 

Eligibility to apply:

Any NYC Watershed ‘farm operation’ as defined by Agriculture & Markets (AGM) CHAPTER 69, ARTICLE 25-AA, SECTION 301, Subdivision 11 meaning the land and on-farm buildings, equipment, manure processing and handling facilities, and practices which contribute to the production, preparation and marketing of crops, livestock and livestock products as a commercial enterprise, including a “commercial horse boarding operation” as defined in subdivision thirteen of this section, a “timber operation” as defined in subdivision fourteen of this section, “compost, mulch or other biomass crops” as defined in subdivision seventeen of this section and “commercial equine operation” as defined in subdivision eighteen of this section. Such farm operation may consist of one or more parcels of owned or rented land, which parcels may be contiguous or noncontiguous to each other. Preference will be given to WAC participants.

For more information, contact the EV Team at evprogram@nycwatershed.org.
  • Boundary Line Map

    Boundaries for NYC West of Hudson Watershed.

    Map

  • Before Submitting Your Application

    Read through our suggested WAC Micro Grants Application Tips.

    Micro Grant Tips

Grant Catagories

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Member Benefits / Join

FAQs

  • Why become a member?

    It’s all about connections! Pure Catskills helps our members make connections with local and downstate customers and wholesale buyers looking to purchase regionally grown and produced products, including high-quality, value-added products that permeate the Catskills. Pure Catskills helps local farms and businesses make connections to each other to create powerful collaborations. The combination of all of these efforts improves the economic viability of communities in the watershed. We are working to create marketing opportunities for the farms and forests in the watershed puts dollars directly into local businesses and preserves the Catskills way of life.  Healthy businesses aid the Watershed Agricultural Council in our mission of ensuring the delivery of over one billion gallons a day of clean, fresh drinking water to nine million New York residents. 

    Each spring, we publish the Guide to Pure Catskills Products and freely distribute it across the region and all over the state. The guide is available electronically and all business listings from it are searchable in the Find Local Products section of this site. 

  • Why buy Pure Catskills?

    When you make a purchase from Pure Catskills farmers, foresters and businesses you support a rural economy, protect the working landscapes, preserve water quality, and ensure that small communities in the Catskills survive. 

  • It protects the environment.

    Well-managed farms and businesses help keep the soil fertile and the water clean, which is critical to the ecosystems that plants, animals and humans inhabit. 

  • It preserves the working landscape.

    Protecting the working landscapes in the Catskills ensures the delivery of over one billion gallons a day of clean, fresh drinking water to nine million New York residents. 

  • It’s part of our culture.

    Our culture is rich with music, art and literature that have drawn from the values instilled through working the landscape. Helping our farmers, woodworkers and other local businesses stay profitable is an essential part of our cultural heritage. 

  • It is an investment in the future.

    Supporting a safe, local food system enables us to feed ourselves for generations to come. Support for this project comes from Pure Catskills members, the Watershed Agricultural Council and New York City Department of Environmental Protection. 

Am I eligible to join Pure Catskills? Click here to find out.

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Business Planning

Business Plan Reimbursement Program

  • Purpose

    Support the development of professional economic viability business plans for NYC Watershed farm or forestry businesses in order to better position these business for improved economic profitability and sustainability.

  • Eligibility

    Any NYC Watershed ‘farm operation’ as defined by Agriculture & Markets (AGM) CHAPTER 69, ARTICLE 25-AA, SECTION 301, Subdivision 11 meaning the land and on-farm buildings, equipment, manure processing and handling facilities, and practices which contribute to the production, preparation and marketing of crops, livestock and livestock products as a commercial enterprise, including a “commercial horse boarding operation” as defined in subdivision thirteen of this section, a “timber operation” as defined in subdivision fourteen of this section, “compost, mulch or other biomass crops” as defined in subdivision seventeen of this section and “commercial equine operation” as defined in subdivision eighteen of this section. Such farm operation may consist of one or more parcels of owned or rented land, which parcels may be contiguous or noncontiguous to each other. Preference will be given to WAC participants.

  • Application Deadlines

    Applications will be accepted on a rolling basis, with applicant selection occurring within three months. Businesses approved for grant funding must provide proof of completion of proposed projects and all invoices for projects to WAC to be eligible for grant funding reimbursement. 

Project Details & Requirements

  • Application Requirement Details

    • Applications will be accepted on a rolling basis. Applicants will be notified of the approved/denied status within three months of submitting their application. 
    • Grant applications will be awarded based on availability of program funding and merit of project proposal based upon evaluation criteria included in this application.  
    • Eligible applicants must submit a complete grant application including a description of need for project funding. Applicants may apply for one business plan in the fiscal year.  
    • These are reimbursable funds. Closeout packages must provide necessary documentation per each category before reimbursement is issued. 
    • Payment will not be issued to participants who are not in good standing with WAC.  
    • In order to receive the reimbursement, applicants must submit an invoice to WAC including proper documentation and receipts. WAC will not reimburse any costs accrued prior to approval of the grant. 
    • Applicants may apply for up to $2,000 in grant funding. Applications applied for that exceed $2,000 will be reviewed by the Economic Viability Committee. 
    • Approved applications are subject to cancellation after one year. Staff may grant extensions upon request with approval by the Economic Viability Program Manager. 
    • Grant recipients agree that a copy of any and all materials and documents, written or otherwise, including invoices, the completed business plan and its contents (sensitive, private or confidential information may be redacted) will be forwarded to WAC. The business owner, consultant and the Economic Viability Program Manager agrees to sign the completed business plan form as part of the reimbursement closeout package.
    • The Watershed Agricultural Council’s grantees/participants are at the core of our mission and work. We are most effective when we are working together with participants to achieve the shared impact we all desire. WAC is therefore committed to safeguarding your personal information. All data, materials, knowledge and information generated through this application is to be considered privileged and confidential and is not to be disclosed to any third party with the exception of WAC staff and designated individuals processing applications as well as agents and auditors from funding sources reviewing collected information generated consistent with the terms of the sponsoring agreement. The business owner has the right to redact any sensitive, private or confidential information.
  • Reimbursement Program Project Details

    A. The business plans should include but are not limited to the following elements: 

    i. executive summary 

    ii. mission/vision statements 

    iii. business description 

    iv. SWOT analysis

    v. market analysis 

    vi. marketing plan 

    vii. operations plan  

    viii. management summary 

    ix. financial plan & analysis 

    B. Business plans must be developed by a qualified consultant from the approved Vendor list identified in Section V. 

    C. The business and consultant will be responsible for scheduling meetings and completing a business plan consistent with the requirements outlined in Section II A. within one year from the approval date. WAC and the business owner will review the final plan for compliance and acceptance. 

    D. Applicants must submit an estimate of cost for the project with the application. All estimates of cost must be provided by a qualified organization or professional. 

    E. Office space is available if needed to meet with selected businesses upon due notice. 

    F. Prior to issuing payment, the Economic Viability Program Manager will review the closeout package signed by the business owner that completed it. Applicants must submit a completed business plan with the signed completion form by the consultant and business owner provided by WAC for review. After this review WAC will submit payment via a two party check (payment to vendor) or a check directly to applicant.

    G. Review of Application: All applications will be reviewed and approved by the Economic Viability Program Manager based on criteria approved in the Economic Viability Program Handbook.

Economic Viability Business Planning Reimbursement Program Application

Economic Viability Business Planning Reimbursement Program Application

Before You Begin


General Applicant Information


Questions?

If you need assistance completing the application or if you have any other questions please contact the Economic Viability Program by email. Thank you for your interest in our Economic Viability Micro Grants Program. 

Contact: evprogram@nycwatershed.org

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View the Guide

Guide to Pure Catskills Products 2025-2026

Why Fresh / Why Local?

  • It tastes better.

    Food that is grown closer to home has spent less time in transit and in warehouses so that it is fresher and tastes better.

  • It is better for you.

    The farther that food has to travel, the more nutrients it loses. Locally grown food has more nutritional value.

  • It creates accountability.

    Farmers take responsibility for food that they sell directly to consumers. Consumers take comfort in knowing the source of their food.

  • It supports the local economy.

    Buying from local farmers is a way to sustain rural economies and make sure that small farming communities survive.

  • It protects the environment.

    Well-managed farms must have fertile soil and clean water. They maintain ecosystems that plants, animals and humans inhabit.

  • It preserves the working landscape.

    The sustainability of farming prevents development from consuming all of our open spaces. Supporting local farmers is the best way to address the encroachment of excessive development.

  • It’s part of our culture.

    Our culture is rich with music, art and literature that have drawn from the values instilled through farming. Losing our farmers would compromise an essential part of our cultural heritage.

  • It is an investment in the future.

    This year, our agricultural imports exceeded the value of our exports. A safe food system supports local farmers so that we can feed ourselves, as a nation, for generations to come.

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Economic Viability

  • Pure Catskills

    Pure Catskills is a buy local branding campaign supporting the local food community and working landscapes in the Catskills region. We work with hundreds of farm, food and wood-product businesses throughout Delaware, Greene, Otsego, Schoharie, Sullivan and Ulster Counties in New York State.

    Pure Catskills

  • Grants

    Learn more

  • Join Us

    Learn more

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